NEWS:

For the third consecutive year, one of  Brazil's largest financial services  companies, Bradesco Seguros (BS)  granted on October 15 2013 in Sao Paulo two national awards for excellence – one in journalism and one for outstanding life stories of older persons.

The Bradesco Seguros Longevity Award Programme was conceived by the President of ILC-Brazil, Dr Alexandre Kalache, to draw attention to the social capital of an ageing society.  Around 400 entries were assessed by the selection jury under Dr Kalache’s chairmanship.

The Longevity Award for Journalism highlights the importance of the media in shaping public opinion and in disseminating accurate knowledge on ageing-related matters.  Prizes are awarded for material published in the previous year in two categories: print media (newspapers and magazines) and electronic media (television, radio and web).  The Longevity Award for Life Histories is open to anyone 18 years and older who portrays the life story of an older person, depicting a positive image of aging.

ILC-Brazil

TOP STORIES

We are getting older and more diverse, and that brings challenges. We cannot solve these challenges through healthcare alone. We also need municipalities, schools, companies, housing associations and older people themselves to achieve an age-friendly society. This requires cross-domain collaboration. But how can we achieve that?

In partnership with ILC-UK, the ILC Europe Network hosted its inaugural conference in Brussels on 6 March 2024 to explore the challenges and opportunities associated with an ageing European society. Other ILC Global Alliance members in attendance included ILC-Czech Republic, ILC-France and ILC-Netherlands.

Much more attention needs to be paid to the positive effects of the use of art in healthcare. Art makes people feel better and helps them to better cope with their illness. Art can also mean a lot in the social domain and prevention, and in shortening hospital admissions.

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